It's all about the bean
We start with real soybeans - not soy extracts or soy oils. And then we break them down into incredibly small particles - nanoparticles, to be exact. Particles so microscopically small that when they hit any surface, they move at supernaturally high speeds.
So, when our soy nanoparticles encounter molecules of dirt or grease, they knock them off your surfaces with physical speed and force (and, we might add, wonderful efficiency), rather than using highly chemical, unnecessarily toxic surfactants that essentially blow them to bits. Thus, the cleansing mechanism isn't really magic at all - it's just much more effective, much more efficient, more gentle on your hands, and kinder to your and your children's health than any other household cleanser, anywhere.
The process that turns soybeans into these tiny tiny particles is internationally patented - and you'll only find these little nano-sized cleaning machines in SoyMagic products. That's why our approach to home care is all about the BEAN - Beautification Engineered through Advanced Nanotechnology. And now, for the first time ever you can bring the power and peace of mind of natural nanotechnology to your home.