Why are SoyMagic cleansers so different (and better)?

  Conventional Cleansers SoyMagic So What?
Active Ingredients Petroleum-derived chemicals. Nano-sized soybean particles, tocopherol, isoflavone, lecithin. Nothing to scare you and your family with.
Foaming Tons of it. Hardly any. You'll contaminate the water less.
Skin irritation and allergies All kinds of nasty stuff - dry, scratchy, irritated skin - whenever you clean. Your hands and skin will actually feel better after you clean than before. Less trips to the dermatologist - and more pleasurable cleaning.
Decomposition None. Instead, they denature and then contaminate. 99.9% of SoyMagic decomposes within seven days. SoyMagic doesn't present any hazard to the environment.
Packaging White, sterile, hide-it-under-the-sink ugly. Bright, colorful, cheerful, happy, recyclable. Keep bottles out all over you house! Your friends will ask about them enviously.
Post-consumer benefit None at all. Hilariously non-existent. Our little soy cleaning machines help keep the waterways of the world clean. No guilt necessary - in fact you can feel better than ever about cleaning all the time.
Cleansing Mechanism Chemical surfactants bombard your stuff with chemicals. Nano-cleaning: soy nanoparticles move briskly and gently. Clean faster, feel better, be happier!